I clicked the clickbait and you’ll never believe where I ended up

Clickbait works because apparently the human mind doesn’t like gaps.

Give us a headline that says “This Man Hugged A Polar Bear, What Happened Next Will Blow Your Mind” and our rather annoying brain will will send a message to our triggery mouse-clicking finger to go forth an investigate.

A bunch of websites describe this as the curiosity gap. But you knew that already because otherwise you probably wouldn’t be reading this post.

So I decided to embark on a kind of public service campaign to bridge the curiosity gap in a crappy clickbait article that popped up this week.

clickbait Tabitha from bewitched

First up we have this little gem which turned up on the bottom of The West’s homepage: What happened to Tabitha?

Bewitched was a regular on regional television programming during the 80s so I remember it pretty well.

I survived 24 clicks into this horrid “gallery” which went through mostly boring tripe about how Elizabeth Montgomery remained beautiful into her old age. After that I gave up, there was no information about where “Tabitha from “Bewitched” Ended Up.”

Here’s what did actually learn from the click-generating piffle… although I can only wonder what useful information was pushed out of my brain to make room for it:

  • Alcohol was so readily available on set. Cast members were sometimes drunk during filming and there was a group of tee-totallers in the US who kept a running tab on how often characters were seen with a glass of booze.
  • Elizabeth Montgomery was intensely private and her age was incorrect in her obituary.
  • Darren was actually spelled Darrin. Tabitha was also spelled Tabatha.

About the only thing about Erin Murphy – who had the longest run as Tabitha Stephens, the child of Darrin and Samantha Stephens (thanks Wikipedia) – I found in the Trend Chaser gallery was a quote from her saying Elizabeth Montgomery had a “naughty” sense of humour not unlike Lucille Ball. Hardly worth the headline.

So I went in search of Erin Murphy.

And here she is:

Erin Murphy

Now I’m not entirely sure that ended up on the Hollywood Museum, as a question on jeopardy or in in Hulk Hogan’s celebrity wrestle-off is really worth the “Ended Up” in the headline.

That said, Erin’s twitter profile says she’s a mother of six (!) and an advocate for autism awareness so on balance, that seems more worthy.



She doesn’t have a dog. She has a cumulus cloud on legs. He’s a weather pattern. I love him.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: